The Art of Gaining Customer Empathy To understand the people we are designing for, we must gain empathy for who they are and what is important to them. I recently attended a workshop by the folks at Empathy, a design firm focused on deep customer understanding. More
Marc Hemeon on Design Inc., the Future of Design Tools, and Good Design I remember when I first heard of Design Inc. I was watching Marc Hemeon, live stream design portfolio reviews for his new startup. It was not only educational but also intriguing. I had no idea what the company was going to do but knew I wanted to be a part of it. More
Characteristics of a User Experience Designer Google’s job description calls for User Experience Designers that are critical thinkers. Designers with an eye for making things better and a strong technical background. While these traits are important, they are not crucial. More
